Did you know that 86% of people discover local businesses through maps? That’s right, the majority of potential customers are searching for businesses in their local area, and if your small business is not optimizing for local search, you could be missing out on a significant number of potential customers.

Local SEO, or local search engine optimization, is a powerful strategy for small businesses to improve their online visibility and attract local customers. By optimizing your online presence for local search intent, creating locally relevant content, and building trust and credibility through local backlinks, you can increase brand awareness, reduce marketing costs, stay ahead of the competition, drive more local traffic, improve conversion rates, and achieve long-lasting rankings in search engine results.

Key Takeaways:

• 86% of people discover local businesses through maps.
• Local SEO allows small businesses to improve online visibility and attract local customers.
• Optimizing for local search intent can increase brand awareness and reduce marketing costs.
• Local SEO helps small businesses stay ahead of the competition and drive more local traffic.
• Implementing local SEO strategies can lead to improved conversion rates and long-lasting search engine rankings.

The Benefits of Local SEO for Small Businesses

Implementing local SEO strategies can bring several benefits to small businesses. By optimizing your online presence for local search intent, you can increase brand awareness and credibility, and attract more local customers. Local SEO is a cost-effective marketing strategy that reduces marketing costs by tailoring and optimizing websites. It also helps small businesses gain a competitive edge by increasing visibility and reaching their target audience.

Furthermore, local SEO drives more local traffic to your website and improves conversion rates, resulting in better sales and long-lasting rankings in search engine results.

“Local SEO is an essential investment for small businesses looking to thrive in their local communities.”

When implementing local SEO, small businesses can benefit from affordable SEO services specifically designed for their needs. SEO companies that specialize in providing SEO services for small businesses can offer tailored solutions that optimize all aspects of a small business’s online presence, including website design and small business website optimization. By partnering with a reliable SEO service provider, small businesses can ensure they have a strong online presence and improved visibility in local search results.

The Impact of Local SEO on Small Business Website Optimization

One of the key benefits of local SEO for small businesses is better website optimization. Local SEO helps to optimize a website’s structure, content, and functionality to enhance its visibility in local search results. By aligning the website’s content with the preferences and search intents of local customers, small businesses can attract more targeted traffic to their website.

Local SEO also focuses on improving website speed, mobile responsiveness, and user experience. These optimizations not only provide a better browsing experience for website visitors but also positively impact search engine rankings. Search engines prioritize websites that are fast, mobile-friendly, and provide a seamless user experience.

By leveraging these benefits, small businesses can establish a strong online presence, reach their target audience, and achieve their business goals. Implementing local SEO strategies and utilizing affordable SEO services can help small businesses unlock their full potential and thrive in their local markets.

Effective Local SEO Strategies for Small Businesses

To get started with local SEO for your small business, there are several effective strategies you can implement.

1. Set up and optimize your Google Business Profile: Creating a Google Business Profile is crucial for improving your visibility in local search results. Fill out all the required information, including your business name, address, phone number, and website URL. Add high-quality images and encourage your customers to leave reviews to boost your credibility.
2. Conduct keyword research: Identify relevant keywords that your target audience uses to search for businesses like yours. Use keyword research tools to find popular search terms, and incorporate them naturally into your website content, including your titles, headings, and meta descriptions.
3. Analyze your SERP competitors: Study the top-ranking websites in your local area for your target keywords. Analyze their strategies, content quality, and user experience. Look for gaps and opportunities to create compelling, high-quality content that stands out from the competition.
4. Create a clear and hierarchical website structure: Ensure that your website is user-friendly and easy for search engines to navigate. Organize your content into clear categories and subcategories, using relevant keywords as part of your URL structure and internal linking strategy.
5. Monitor and respond to local reviews: Online reviews play a significant role in building trust and engaging with your customers. Monitor local review platforms and promptly respond to both positive and negative feedback. Show that you value your customers’ opinions and are committed to providing excellent service.
6. Utilize schema markup: Schema markup is a code that you can add to your website to enhance search engine understanding of your content. It helps search engines display rich results like ratings, reviews, and other structured data snippets. This can improve your visibility and click-through rates in search engine results pages.

By implementing these local SEO strategies, your small business can improve its online presence, attract more local customers, and drive sustainable growth. Remember to regularly monitor and adjust your strategies based on data and performance indicators to ensure continued success.

“Effective local SEO strategies are crucial for small businesses looking to thrive in their local communities. By optimizing your online presence and engaging with your target audience, you can set your business apart from the competition and establish a strong digital presence.”

Next, let’s explore the benefits of implementing local SEO for small businesses.

Conclusion

Local SEO plays a crucial role in the marketing efforts of small businesses. By implementing effective local SEO strategies, small businesses can significantly increase their online visibility and attract more local customers, giving them a competitive edge in their communities.

To achieve success with local SEO, it is essential to optimize your website for local search intent and create high-quality content that resonates with your target audience. Building trust and credibility through local backlinks and engaging with local reviews can further enhance your online presence.

With the right approach, small businesses can achieve long-lasting rankings in search engine results, driving more traffic, conversions, and ultimately, business growth. Moreover, local SEO services can provide cost-effective solutions tailored to the specific needs of small businesses, making it an accessible and impactful marketing strategy for local entrepreneurs.

Don’t miss out on the incredible opportunities that local SEO can bring to your small business. Embrace the power of local search engine optimization, optimize your online presence, and unlock the full potential of your business within your local community.

Source Links

• https://www.semrush.com/blog/small-business-seo/
• https://www.searchenginejournal.com/local-seo-small-business/454910/
• https://www.uschamber.com/co/grow/marketing/local-seo-benefits-for-small-businesses

Did you know that local SEO can be more cost-effective than Google AdWords for your business? That’s right! Investing in affordable local SEO services can provide you with a budget-friendly and cost-effective solution for improving your online visibility and attracting customers.

When it comes to digital marketing, there is often a debate about which strategy is better – SEO or Google Ads. While both can be effective, it’s important to consider your budget and long-term goals.

Local SEO focuses on optimizing your website to rank higher in organic search engine results. By targeting specific keywords and optimizing your website’s content, you can attract organic traffic without spending on ads. On the other hand, Google AdWords allows you to display paid ads at the top of search results, providing immediate visibility.

So, which option is more cost-effective? Let’s explore the benefits of each strategy to help you make an informed decision for your business.

Key Takeaways:

• Local SEO can be a more affordable and cost-effective option for businesses.
• Investing in affordable SEO services can provide long-term benefits, such as consistent organic traffic.
• Google AdWords offers immediate visibility but comes at a higher cost per click.
• Using SEO and Google Ads together can create a comprehensive search marketing strategy.
• By allocating your budget wisely, you can achieve maximum ROI and reach your target audience effectively.

The Advantages of Google Ads for Small Businesses

While SEO has its advantages, there are also reasons why small businesses choose Google Ads over SEO. Google Ads can provide immediate visibility for your business in search engine results. With ads appearing at the top of search results, above organic listings, you can reach potential customers right away.

Google Ads offers precise targeting options, allowing you to reach a specific audience based on factors like location, age, gender, and interests. This helps you optimize your ad campaigns and ensure that your message reaches the right people at the right time.

Paid advertisements, including Google Ads, also have a higher click-through rate (CTR) compared to organic search results. People are more likely to click on ads when they are actively searching for a product or service.

One of the key advantages of Google Ads is its ability to improve rankings and reach a broader audience. With PPC ads, you have more control over your ad placements and can optimize your campaigns to target specific search queries. This can help drive qualified traffic to your website and increase conversions.

Another advantage of Google Ads is the ability to perform A/B testing and optimization. You can experiment with different ad variations, landing pages, and target audiences to determine which combination delivers the best results. This allows you to continuously improve your ad campaigns and maximize your return on investment.

“Google Ads offers immediate visibility for small businesses, ensuring that their ads are seen by the right audience at the right time. The precise targeting and higher click-through rate make it a valuable tool for improving rankings and driving qualified traffic to websites.”

However, there are some drawbacks to using Google Ads. The cost per click can be expensive, especially in competitive industries, and it can quickly add up if you rely solely on paid advertising. Additionally, Google Ads provides instant visibility, but once you stop paying for ads, your traffic will cease.

In summary, Google Ads is a powerful tool for small businesses, offering immediate visibility, precise targeting, and the ability to optimize and improve your ad campaigns. It is recommended for businesses that want faster results and have a budget for paid advertising.

The Benefits of Using SEO and Google Ads Together

While there is an ongoing debate about whether SEO or Google Ads is better, the truth is that both strategies can work in harmony to achieve the best results. When used together, SEO and Google Ads can complement each other and maximize your online visibility.

For businesses with a budget for both strategies, it is recommended to allocate funds to both SEO and Google Ads. Google Ads can be used to test keywords and determine which ones generate the most conversions. This data can then be used to optimize your SEO efforts and focus on these high-converting keywords.

SEO provides long-term success and builds a strong foundation for your online presence. By investing in SEO, you can improve your website’s visibility, gain trust from potential customers, and reach a diverse audience. SEO is especially beneficial for businesses targeting a broad audience or those with a limited budget for paid advertising.

On the other hand, Google Ads delivers immediate visibility and allows you to target specific search queries and audiences. It can be used to drive fast results and generate leads and sales. By combining Google Ads with SEO, you can have a comprehensive search marketing strategy that covers both short-term and long-term goals.

Using both strategies also provides you with more data and insights. You can track and measure the performance of your SEO and ad campaigns, make data-driven decisions, and continuously optimize for better results. This holistic approach to search marketing can help you achieve maximum ROI and ensure that you are reaching your target audience effectively.

In conclusion, SEO and Google Ads are both valuable strategies for businesses looking to improve their online visibility and attract more customers. While they have their individual advantages and disadvantages, using them together can create a comprehensive and effective search marketing strategy. By allocating your budget wisely and continuously optimizing your campaigns, you can achieve the best results for your business.

Source Links

• https://www.mainstreetroi.com/seo-vs-google-ads-which-should-you-choose/
• https://www.surefirelocal.com/blog/local-seo-vs-search-ads-when-to-optimize-and-when-to-pay-for-increased-visibility/
• https://www.sitecentre.com.au/blog/seo-vs-google-ads

Did you know that 93% of online experiences begin with a search engine? That’s right, the majority of people turn to search engines like Google to find local businesses and services, including plumbing companies. This statistic highlights the importance of search engine optimization (SEO) for your plumbing business. By implementing effective SEO strategies, you can improve your online visibility, attract more customers, and stand out from the competition.

Key Takeaways:

• Search engine optimization (SEO) is crucial for plumbing companies to improve online visibility.
• 93% of online experiences begin with a search engine, emphasizing the significance of SEO for attracting customers.
• Implementing SEO strategies helps your plumbing company stand out from the competition and drive organic traffic to your website.
• By optimizing your website and online presence, you can establish your plumbing company as the go-to choice in your local market.
• Continuous monitoring and analysis of SEO performance are essential to ensure long-term success in the digital landscape.

The Significance of Local SEO for Plumbing Companies

Local SEO plays a crucial role in the success of plumbing companies by improving their online visibility and attracting local clients in their service regions. By implementing local SEO techniques, you can optimize your website for better search engine rankings and increase its chances of appearing in relevant search results.

Improved visibility is a key benefit of local SEO as it raises awareness of your brand and establishes your company as a reliable local plumbing service provider. When potential customers see your website ranking high in search results, they are more likely to trust your services and choose you over your competitors. This increased trust leads to higher conversion rates and customer growth.

Furthermore, local SEO is a cost-effective marketing strategy for plumbing companies. It offers long-term effects and a greater return on investment (ROI) compared to traditional advertising tactics. By focusing your efforts on targeting local clients, you can optimize your marketing budget and reach the right audience at the right time.

To improve your plumbing website’s visibility through local SEO, consider implementing the following strategies:

1. Keyword research and optimization: Use location-specific keywords that potential clients may use when searching for plumbing services online. This will help your website appear in relevant search results.
2. Content optimization: Create high-quality, informative content that addresses common plumbing problems and engages your target audience. This will not only attract organic traffic but also showcase your expertise in the plumbing industry.
3. Local business listings: Optimize your Google Business Profile and other local directory listings to ensure accurate and consistent information about your company. This will improve your company’s visibility in local searches.
4. Online reviews: Encourage your satisfied customers to leave positive reviews on platforms like Google My Business and Yelp. Positive reviews build trust and credibility, which can positively impact your search engine rankings.
5. Social media engagement: Utilize social media platforms to engage with your local community and share relevant content. This can help increase your brand visibility and attract more customers.

By implementing these local SEO strategies, you can gain a competitive advantage over other plumbing companies in search engine results and position your business as a leader in your local market.

Benefits of Local SEO for Plumbing Companies

By embracing local SEO, you can enhance your plumbing company’s online visibility, attract more local clients, and ultimately grow your business.

How Does Plumbing SEO Work?

Plumbing SEO is a comprehensive approach that involves implementing various internet marketing strategies to improve the rankings of your plumbing website in search engine result pages. By understanding and leveraging the power of SEO, you can drive organic traffic, increase online visibility, and attract more customers to your plumbing business.

On-Page SEO

On-page SEO focuses on optimizing elements directly on your website to make it more search engine-friendly and user-friendly. Key areas of focus include:

• Title tags: Craft compelling and keyword-rich title tags to accurately describe the content on each page of your website.
• Meta descriptions: Create concise and persuasive meta descriptions that summarize the content and encourage clicks from search results.
• Headers: Use headers (H1, H2, H3, etc.) to structure your content and make it more scannable for search engines and users.
• Content: Develop high-quality, informative content that addresses common plumbing problems and provides value to your target audience.

Off-Page SEO

Off-page SEO involves activities that take place outside of your website but still contribute to your overall search engine rankings. Key off-page SEO techniques include:

• Link-building: Generate external links from other reputable websites to increase your website’s authority and credibility.
• Guest blogging: Contribute guest posts to relevant industry blogs or publications to promote your expertise and gain backlinks.
• Social bookmarking: Share your website content on social bookmarking sites to increase visibility and drive traffic.

By employing both on-page and off-page SEO strategies, you can optimize your website for search engines and improve its visibility among potential customers seeking plumbing services online.

Keyword Research and Optimization

Keyword research and optimization are fundamental aspects of plumbing SEO. By identifying and targeting the right keywords, you can increase your website’s visibility and attract relevant traffic. Start by researching popular search terms that potential clients may use when looking for plumbing services in your area. Implement these keywords strategically throughout your website’s content, including in titles, headers, and within the body text.

Content Marketing

Creating high-quality, informative content is an important aspect of plumbing SEO. By publishing articles, blog posts, and guides that address common plumbing issues and provide solutions, you can establish yourself as a trusted resource in the industry. This not only attracts and engages your target audience but also improves your website’s visibility and search engine rankings.

Local SEO Strategies

For plumbing companies targeting local customers, incorporating local SEO strategies is essential. These strategies focus on optimizing your online presence within your service areas. Key local SEO techniques include:

Optimizing your Google Business Profile: Claim and optimize your Google My Business listing to ensure accurate and up-to-date information is displayed when potential customers search for plumbing services in your area.

Securing NAP citations: Ensure your business Name, Address, and Phone number (NAP) are consistently listed across relevant online directories and platforms.

Encouraging online reviews: Proactively solicit online reviews from satisfied customers to build trust and credibility with potential clients.

By incorporating these local SEO strategies, you can enhance your plumbing company’s visibility and credibility among local customers in need of plumbing services.

We’ll now explore the significance of plumbing SEO in the next section, diving deeper into the benefits it brings to your plumbing company’s online presence.

Conclusion

In conclusion, investing in SEO strategies is essential for improving your plumbing company’s visibility and attracting more customers. By optimizing your website and implementing local SEO techniques, you can position your business as a leader in the local market. Through effective keyword research, on-page and off-page optimization, local business listings, online reviews, and content marketing, your plumbing website’s visibility can be significantly improved.

SEO not only increases the chances of your website appearing in relevant search results but also helps drive targeted traffic to your site. This targeted traffic leads to higher conversion rates and ultimately contributes to the growth of your customer base. By continually monitoring and analyzing the performance of your website and staying updated with SEO trends, you can ensure that your SEO efforts remain effective and aligned with current techniques.

By unlocking the potential of SEO, you can unlock the potential of your plumbing company in the digital landscape. Improved visibility, increased website traffic, and a competitive advantage are just some of the benefits that SEO can bring. Embracing SEO strategies and incorporating them into your overall marketing plan is vital for achieving long-term success and establishing your plumbing company as the go-to choice in your local area.

Source Links

• https://blackstormdesign.com/is-plumbing-seo-worth-it-for-small-businesses/
• https://www.linkedin.com/pulse/how-important-seo-now-local-plumbing-service-siam-siddique
• https://ahrefs.com/blog/seo-for-plumbers/

Did you know that SEO costs for law firms can range between $2,000 and $10,000 per month? That’s a significant investment for any law firm looking to improve its online presence and attract potential clients. But is it worth it? Let’s explore the factors and benefits of investing in SEO for your law firm.

Key Takeaways:

• SEO costs for law firms can vary between $2,000 and $10,000 per month.
• Factors such as the area of practice and the size of the law firm’s market can impact the cost of SEO.
• Investing in SEO can increase online visibility and attract potential clients to your law firm.
• A comprehensive SEO package should include local SEO, keyword research, on-page optimization, website optimization, content creation, and authority and link-building strategies.
• While the cost of SEO can be significant, the potential benefits and return on investment make it a worthwhile investment for law firms.

Factors Affecting the Cost of SEO for Law Firms

Several factors impact the cost of SEO for law firms. The area of practice, the size of the law firm’s market, the location of the law firm, the scope of the SEO contract, the quality of work provided, and the number of clients desired all play a role in determining the cost.

Area of Practice

The area of practice is a significant factor in determining the cost of SEO for law firms. Different areas of law have varying levels of organic competition. For example, personal injury and accidents, criminal and DUI, and family law are highly competitive fields. The more competitive the area of practice, the more resources and investment are required to optimize a law firm’s website for organic search traffic.

Size of the Law Firm’s Market

The size of the law firm’s market also affects the cost of SEO. Larger cities and more competitive areas typically require more resources and investment to achieve higher rankings in search engines. The level of competition within the law firm’s target market will impact the complexity of the SEO strategy and, consequently, the cost.

Law Firm Location

The location of the law firm in relation to the target area can also impact the cost of SEO. If the law firm is located in the target city, it may require fewer resources to establish a physical presence or a virtual office for local SEO. However, if the law firm is located outside the target area, additional investments may be necessary to optimize the website for local search.

Scope of the SEO Contract

The scope of the SEO contract and collaboration between the law firm and the SEO provider can affect the cost. A comprehensive SEO package that includes various services, such as keyword research, on-page optimization, content creation, and link-building, will have a higher cost compared to a more limited SEO contract.

Quality of Work

The quality of work provided by the SEO provider can also impact the cost. Law firms should seek experienced and reputable SEO providers who can deliver high-quality work that aligns with industry best practices. Investing in quality work may result in better long-term results and ROI for the law firm.

Number of Clients Desired

The number of clients the law firm wishes to attract through SEO can also influence the cost. A higher number of desired clients may require more extensive and targeted SEO strategies, which can increase the overall cost of the SEO campaign.

Considering these factors when determining the cost of SEO for a law firm is crucial. It allows law firms to make informed decisions and invest in SEO strategies that align with their specific goals and objectives.

What Should Be Included in an SEO Package for Law Firms

When it comes to choosing an SEO package for your law firm, it’s essential to consider the components that will provide the most value and maximize your online visibility. A comprehensive SEO package for law firms should include:

1. Local SEO services: Optimize your law firm’s Google My Business and Bing Places listings to ensure local visibility and attract clients in your area.
2. Keyword research: Conduct thorough keyword research to identify the most relevant and attainable search terms to target for increased organic traffic.
3. On-page SEO: Implement on-page optimization techniques, such as optimizing meta tags, URLs, headings, and content, to align with your target keywords and improve search engine rankings.
4. Local directory listings: Ensure your law firm is listed in reputable local directories to enhance your online presence and increase visibility among potential clients.
5. NAP optimization: Optimize your law firm’s Name, Address, and Phone number (NAP) consistency across all online platforms, enhancing local search rankings.
6. Daily or weekly rank tracking: Monitor your law firm’s keyword rankings on a regular basis to track progress and identify areas for improvement.
7. Website optimization: Optimize your law firm’s website for speed, performance, and user experience, ensuring visitors have a positive interaction with your site.
8. Content creation: Develop high-quality, informative content that engages potential clients and positions your law firm as an authority in your area of practice.
9. Authority and link-building: Implement strategies to build your law firm’s online authority, such as acquiring high-quality backlinks and collaborating with reputable sources.

An effective SEO package for law firms should encompass these important elements to drive organic traffic, increase online visibility, and attract potential clients. By investing in a comprehensive SEO package, you can position your law firm for success in the competitive online landscape.

Conclusion

Investing in SEO can significantly benefit law firms by increasing their online visibility and attracting potential clients. While the cost of SEO for law firms can vary based on factors such as the area of practice and the size of the market, the potential return on investment makes it a worthwhile investment for law firms seeking to achieve greater success.

By opting for a comprehensive SEO package that includes local SEO, keyword research, on-page optimization, website optimization, content creation, and authority and link-building, law firms can enhance their online presence and improve their chances of success in the competitive legal market.

Although SEO costs can be substantial, the benefits of higher visibility and increased marketing success make it a justifiable expense for law firms looking to elevate their marketing efforts. Embracing SEO as part of their marketing strategy allows law firms to stand out from the competition, increase their online visibility, and ultimately drive more potential clients to their practices.

Source Links

• https://www.zahavianlegalmarketing.com/how-much-should-law-firm-seo-cost/
• https://goengine.co/how-much-should-you-pay-for-law-firm-seo/
• https://www.outerboxdesign.com/search-marketing/search-engine-optimization/seo-pricing-costs

Did you know that HTML tags can have a significant impact on your local search engine optimization (SEO) strategy? It’s true! By optimizing your HTML tags, you can improve your search engine visibility, attract more local customers, and enhance your overall local SEO success.

Key Takeaways:

• HTML tags play a crucial role in optimizing websites for search engines, including local SEO.
• Title tags, meta description tags, header tags, alt tags in images, and canonical tags are some of the key HTML tags for local SEO.
• Optimizing these HTML tags can improve your local search visibility and attract more local customers.
• Best practices for HTML optimization in local SEO include using relevant keywords and location information in title tags, optimizing meta description tags for click-through rates, organizing content with header tags, and including location-based keywords in alt tags.
• Following these best practices can help businesses maximize the impact of their HTML on local search rankings and drive local SEO success.

HTML Tags for SEO: How They Impact Local Search Rankings

HTML tags have a significant impact on local search rankings. By optimizing these tags, businesses can improve their local search visibility and attract more local customers. Here’s a closer look at some of the key HTML tags and how they contribute to local SEO:

Title Tags

Title tags play a crucial role in determining how a webpage appears in search engine results. It’s important to optimize title tags with relevant keywords and location information. By including targeted keywords and the business’s location, businesses can increase the chances of appearing in local search results.

Meta Description Tags

Meta description tags provide a brief summary of the webpage’s content and can influence click-through rates. To optimize meta description tags for local SEO, businesses should create compelling and concise descriptions that highlight the value proposition and include relevant keywords.

Header Tags

Header tags help organize the content and improve readability. By using header tags (h1, h2, h3, etc.) properly, businesses can make it easier for both search engine crawlers and users to understand the information on the webpage. This enhances the overall user experience and can positively impact local search rankings.

Alt Tags in Images

Alt tags in images are important for accessibility and can also contribute to local SEO. By including location-based keywords in the alt attribute, businesses can optimize images for local search visibility. Additionally, descriptive alt tags help search engine crawlers understand the content of the images, increasing the chances of being indexed and ranked for relevant local searches.

Canonical Tags

Canonical tags help address duplicate content issues by indicating which version of a webpage is the most important. This is especially important for businesses with multiple locations or similar webpages. By using canonical tags correctly, businesses can ensure that search engines understand the preferred version of a webpage, which can positively impact local search rankings.

Best Practices for HTML Optimization in Local SEO

When it comes to optimizing HTML for local SEO, there are several best practices that businesses should follow. By implementing these techniques, you can improve your website’s visibility in local search results and attract more local customers.

First and foremost, it’s important to optimize your title tags. These tags play a crucial role in local search rankings, so make sure to include relevant keywords and location information. This will help search engines understand the relevance of your webpage to local searches.

Another important HTML tag is the meta description tag. While it doesn’t directly impact rankings, it can greatly influence click-through rates. Craft compelling and concise meta descriptions that accurately represent the content of your webpage and entice users to click.

Header tags are also key for optimizing HTML in local SEO. Use header tags (h1, h2, h3, etc.) to structure your content and improve readability. This not only helps search engines understand the hierarchy of your information but also enhances the user experience.

Lastly, don’t forget about alt tags in images. Besides making your website accessible to visually impaired users, alt tags also provide an opportunity to include location-based keywords. This can boost your website’s relevance in local searches.

Source Links

• https://www.greengeeks.com/blog/html-tags-for-seo/
• https://blog.hubspot.com/marketing/local-seo
• https://www.localwebstrategies.com/post/the-importance-of-html-tags