How One Great George Street doubled their web traffic from ‘available’ style
Over the area of a year, main London conference centre One Great George Street has more than doubled their web traffic from re-designing their site to make it more easy to use and DDA certified. To get much better online search engine placing and for this reason increase traffic even more they have actually likewise started an SEO job.
Who are One Great George Street?
One Great George Street is a historical and stylish main London conference place. Positioned in the heart of Westminster the location has 19 spaces ideal for a huge selection of occasions, from conferences to conferences; training sessions to item launches, awards suppers to personal great dining and the place is likewise readily available for unique usage for weekend wedding party. With standard and modern-day spaces and the capability for 6-400 visitors, there’s a space for every single celebration.
A well understood and developed conference location currently, in 2004 it was felt that the business image required to be upgraded to much better show the prominent nature of the company. Along with a brand-new logo design and brand-new pamphlets an access-friendly site was brought online in Feb 2005.
Site development
Developed and developed with the aid of marketing company WDPA (now SOUK Response) and developed by E-Business (part of Thomas Telford Ltd), the brand-new website embraced the fresh brand-new structured appearance that can be seen on all other literature and product. As upgrading the website visually, the objective was likewise to make it more in line with the brand-new DDA requirements. The location is eager to provide a service for all, so that individuals of all capabilities have simple access to the website and the centers in the structure.
As wedding event receptions are a progressively important source of company to One Great George Street, 2 unique areas were produced– one for wedding events and one for business visitors. These markets have extremely various requirements so it’s essential to separate them to make the website more pertinent for the visitor.
Online search engine Optimisation chances
On the SEO front, standard structures were set by E-business in late 2005 with the goal of evaluating the waters whilst totally investigating the SEO alternatives. Throughout the last 6 months given that including keywords, alt tags, meta tags and so on, the placing on the crucial online search engine has actually increased somewhat, however by dealing with a skilled SEO company the objective is to get back at greater presence. Commercetuned (www.commercetuned.co.uk) are dealing with a continuous job that includes including brand-new site coding, link structure and supplying suggestions on keyword placing on the client user interface.
With online search engine marketing and optimisation being such hot subjects, the One Great George Street marketing technique requires to stay up to date with and top of these patterns and are for that reason completely welcoming any modifications. The marketing strategy has actually been adjusted over the last 2 years to include this a growing number of with all projects now consisting of e-shots and web marketing as a core component and all interactions are directing the customer to the site.
Visitor numbers
With visitor numbers increasing so substantially, the re-designed site has actually been a fantastic success. From the visitor stats what is likewise really motivating is the boost in ‘returning’ visitors.
This boost in traffic is excellent news for the place and is much more than anticipated, however there is still more that can be done to enhance the awareness of this conference centre, which is why Commercetuned are now on board dealing with an all incorporating SEO/SEM task.
One Great George Street is a historical and sophisticated main London conference place. As wedding event receptions are a significantly important source of service to One Great George Street, 2 unique areas were developed– one for wedding events and one for business visitors. With visitor numbers increasing so substantially, the re-designed site has actually been a fantastic success. Over the last 3 months an essential project was carried out and a quarterly e-newsletter was dispersed and the success of these can plainly be seen with visitor numbers at almost triple what they were prior to the re-design. From the visitor data what is likewise extremely motivating is the boost in ‘returning’ visitors.
